Founded in 2014, Wear To Stare was born during my first year at the Miami International University of Art & Design, where I studied Fashion Design and collaborated with leading retail brands and renowned designers on major creative projects. Early on, I realized that success in the fashion industry required more than talent; it demanded individuality, boldness, and vision.

What began as a personal style blog quickly evolved into a recognized platform, earning front-row access and exclusive invitations to some of fashion’s most celebrated events, including the Savage X Fenty Show by Rihanna, Gypsy Sport Runway Show, Leanne Marshall’s Runway Collection, Funkshion Fashion Week’s, and many other shows at New York Fashion Week. Wear To Stare was also honored with an invitation to Jeremy Scott’s exclusive Art Basel Party, further solidifying its place within the industry’s most vibrant and creative circles.

In 2017, Founder of Wear To Stare Jasmyne Caleb expanded the brand’s vision even further by launching her own fashion production company, producing Digital Retail Fashion Weekend, a pioneering runway event merging live fashion experiences with cutting-edge digital engagement.

Today, Wear To Stare is more than a fashion platform — it’s a movement. We champion body positivity, inner beauty, and the power of bold self-expression. Our mission is to empower every client to embrace their individuality, embody confidence, and captivate every room they enter with unforgettable presence and style.